Lenskart launches Barcelona-born Meller in India
New Delhi: Omnichannel eyewear retailer Lenskart has expanded its premium portfolio with the launch of Barcelona-born youth eyewear brand Meller in India and a new creative collaboration with global pop-culture collectibles giant Popmart, known for its Labubu character. The company said the moves strengthen its ambition to build a “modern House of Eyewear Brands” and position Lenskart as a centre for contemporary eyewear design.
The Popmart x Lenskart eyewear line will debut in Singapore, online and in select Lenskart stores, from the first week of December. The collection will feature collectible, character-inspired frames targeted at consumers looking for expressive and playful fashion accessories. Lenskart has previously partnered with franchises such as Harry Potter, Hello Kitty, Pokémon, Dragon Ball Z, Superman, and Batman to broaden its design-led storytelling.
Meller enters India through Lenskart’s network
Founded in Barcelona, Meller has emerged as one of Europe’s fastest-growing D2C youth eyewear brands, recognised for its bold silhouettes, street-culture-inspired palettes, and strong global community. With over 700,000 social media followers and a significant base across Europe and the U.S., the brand appeals to young consumers seeking distinctive, design-driven eyewear.
In India, Meller will be available across Lenskart’s retail network and its digital platforms. The initial rollout will reach about 500 curated stores, chosen using GeoIQ intelligence to identify high-fashion-affinity catchments.
Building a premium, multi-brand portfolio
Lenskart said brands such as Meller, John Jacobs, and Owndays, along with creative partnerships like Popmart, represent a deliberate push to shape a premium portfolio aligned with the preferences of younger consumers. Each brand, the company said, brings a distinct design philosophy and caters to a different customer segment. Lenskart has also partnered with global lens innovators Tokai and Rodenstock to strengthen its technology capabilities.
“Our customers are seeking global design and brands that feel authentic,” said Peyush Bansal, Co-founder & CEO, Lenskart. “Meller’s bold aesthetic and strong community make it a valuable addition to our House of Brands. Through partnerships like Popmart, we want to bring playfulness, imagination, and collectability into eyewear.”
He added that Lenskart aims to act as an enabler for the next generation of eyewear brands by offering distribution scale, a full-stack supply chain, design capabilities, and advanced technology.
As the global eyewear industry moves towards stronger multi-brand platforms, Lenskart said its House of Brands strategy will help build and empower the next wave of expressive, design-led eyewear labels worldwide.
