Johnson’s Baby Unveils New Look, Upgraded Formulations and Sustainable Packaging

Mumbai: Johnson’s Baby, the world’s leading baby care brand, has refreshed its entire product range with upgraded skin-science–based formulations and sustainable packaging to meet the expectations of today’s more informed and intentional parents. The brand has also launched a new campaign, ‘It’s Pure Love’, featuring Anil Kapoor and Sonam Kapoor, celebrating everyday moments of bonding between a mother and her baby.

The refreshed portfolio is designed around the brand’s promise to “protect what’s precious,” offering advanced formulations that cater to delicate baby skin and changing weather conditions. The new products feature natural ingredients such as aloe vera, vitamin B5, milk protein and turmeric. The moisturising range now provides up to 72 hours of hydration, while Johnson’s Baby soap offers triple protection against germs, dryness and irritation. All formulations are 100% doctor-tested.

Enhancing the Parenting Experience

With clearer, more informative front-of-pack labelling, the new packaging helps parents make confident and informed choices. Johnson’s Baby has also introduced a new brand mascot — ‘The Iconic Drop’ — symbolising care and protection and set to appear across brand touchpoints.

Sustainability Features Prominently

As part of its renewed commitment to environmental responsibility, Johnson’s Baby has shifted to bottles made from 50% post-consumer recycled (PCR) plastic, reinforcing its focus on caring for the planet that future generations will inherit.

‘It’s Pure Love’ Campaign Launch

The new brand campaign, created by FCB Group India and produced by Flirting Vision, highlights the emotional bond between parent and child and Johnson’s Baby’s role in preserving these cherished moments. The film will run across television, digital platforms, social media, influencer networks and on-ground activations.

Campaign Link : https://youtu.be/7o3g1i7XnjE

Manoj Gadgil, Business Unit Head – Essential Health & Skin Health and VP Marketing, Kenvue, said the upgraded range strengthens the brand’s long-standing commitment to mothers. “Our products have always played a meaningful role in transforming everyday routines into joyful moments. With ‘It’s Pure Love’, we renew our promise to support parents with advanced formulations and sustainable packaging.”

Brand ambassador Anil Kapoor said the campaign resonated with him as a parent. “The bond between a parent and child is the purest form of love, and this campaign captures that beautifully.”

Sonam Kapoor added that the film reflects the “magical and joyful” bonding moments she cherishes with her own child.

The relaunch marks a significant chapter for Johnson’s Baby as it strengthens its legacy while addressing the evolving expectations of modern families.